Design Thinking

Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
Tim Brown, IDEO

Design Thinking is a valuable mindset that helps transform the way an organization develops a product or service. By using creative tools, Design Thinking brings together what is desirable from a user point of view with what is technologically feasible and economically viable.


#1 Empathise
Researching and understanding the user needs and business goals

#2 Define
Creating a user journey, defining important questions, setting the scope for the week

#3 Ideate
Diverge - Find as many solutions as possible, Converge - Match solutions to the long-term goal

#4 Prototype
Create an artifact to test the ideas with real users

#5 Validate
Test and observe. Recommendation on the next steps

#x Iterate
Rework the solution with the feedback from the user testing. Build a new prototype & re-test.

We use Design Thinking for every challenge we want to solve. Instead of thinking about features, technology or solely the product or service we want to sell, we know the value of user-centricity. We often see companies struggle as they seem to know their product and their customers so well. But there is so much more to uncover.


We teach you what Design Thinking is, about its process and tools and how to use it to optimize your own product or service.

We offer tailor-made workshops adapted to your needs and your organization.


We consult you on how to introduce a Design Thinking mindset to your organization. We accompany you on your way to a user-centric culture and we help you implement tools and processes to support this thinking.


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Let`s chat how Design Thinking could help you optimize your digital products or services. We develop customized strategies for each one of our clients matching their needs and organization.

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