Relaunch of a Multi-Site Global Agency Website: From UX Research to a new experience for potential applicants and clients


Geometry Global


UX Research
User Interviews
Job Stories
Information Architecture
User Flows
UX Concept

The Situation

The existing website was too unflexible and too hard to maintain, content could not be shared across countries, needs had changed - a relaunch had to be done.

Target group: Potential applicants and clients

The Task

  • Maximum flexibility of the new global multi-site
  • Showcasing the company`s experts
  • Winning new employees
  • Showing authentic insights into the worklife and culture at Geometry Global offices around the world.

Strategic Framework: Jobs-to-be-done

The UX Action

  • User and stakeholder interviews and surveys
  • Job Stories
  • Information Architecture
  • Wireframe (Sketch) creation
  • User Flow creation to provide a constant flow through the new site

Chris took our chaos and created a great user experience with fantastic attention to detail. The project went super smoothly thanks to her flexibility and speed of delivery.
Fadi Shuman, Global Chief Digital & Commerce Officer at Geometry Global

The UI Action

  • Motion concept: Definition of transitions and animations
  • Prototyping core features in Principle and Flinto

The Result

  • Easy-to-use CMS with maximum flexibility and the ability to share content around the globe.
  • Applicants now get real insights into Geometry Global, meet their potential new colleagues, talk to HR directly and apply for the job that matched their demands.
  • Promotion of internal experts in a much better way than before, showcasing current case studies and publishing highly relevant content.
  • Fast guidance through the new site by a conversational assistant.

The Career Pages

Career & culture landing pages show entertaining insights into the Geometry Global offices, their employees, the jobs and their daily worklife by a vivid combination of text and images, videos or photo galleries.


The Conversational Guide

Engaging and fast, a smart Conversational Interface guides the users through the new site letting them hop off whenever they want and come back to continue the dialogue.


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